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Hip Hop artists have a certain stereotypical way of looking. They like to represent the money they own and like to show that they are successful by wearing lots of jewellery that is big and outrageous so that people notice it. It is a statement of wealth. Often in their music videos they use exotic destinations to set the music video or use expensive looking items such as big cars. And as you can see from the photo above of the three artists on a boat they have a huge helicopter behind them which shows them as dangerous and makes them all interesting artists.
Some other Hip Hop artists use other stereotypes, which relate more to Rap music. For instance they will wear simplistic clothing with just jewellery to focus on and will set the music video in an underground scene, a dark tunnel, a shady area. This is so the audience can focus solely on the lyrics of the song and focus on the meaning behind them.

They also commonly have lots of tattoos to show that they are different from other artists and it is also a statement of power. To be covered in meaningful tattoos it shows the artist as a strong character and makes them look scary and intimidating.